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Venturing into the realm of ad networks can feel like diving into a labyrinth of complex pricing models. As a marketer, deciphering these models is crucial for optimizing your advertising spend and achieving tangible results. Let's, we need to understand the fundamental types of pricing structures commonly employed by ad networks. Generally, ad n

Diving into the world of ad networks can feel like navigating a complex maze, especially when encountering different pricing models. Such as cost-per-click (CPC) to impressions, and even{ cost-per-action (CPA), each model presents a unique way for advertisers and publishers to interact. This article aims to decipher these diverse pricing structures